Turn important objectives
into results
TWG Strategy advises business and institutional leaders on growth, competitive positioning, reputation, and organizational performance.
We help leaders evaluate opportunities, make consequential decisions, and put the strategy and organizational conditions in place to carry them forward.
Are you trying to...?
Grow, enter a market, or reposition
Move an important initiative forward
Assess where to compete, how to communicate the organization's value, and which buyers, partners, or institutional requirements shape the path forward.
Translate a strategic commitment into defined responsibilities, decision authority, workable sequencing, and realistic resource requirements.
Navigate government or another complex institution
Improve how the organization performs
Understand who controls the relevant decisions, how funding or policy affects the opportunity, and what must be in place before and after institutional engagement.
Examine the leadership decisions, roles, incentives, communication practices, and capacity constraints affecting how work gets done.
What TWG Brings
Important business and institutional challenges frequently involve more than one area of expertise. TWG examines how the different parts of an organization or initiative affect one another and brings additional specialized expertise into the work when appropriate.
Strategy & Growth
Where to compete, how to enter a market, which opportunities deserve attention, and what the organization should prioritize.
Organizations & People
How leadership decisions, responsibilities, incentives, organizational behavior, and available capacity affect performance.
Government & Institutions
Federal and public-sector strategy, institutional requirements, funding conditions, and the relationships and preparation required for effective engagement.
Positioning & Communications
How an organization communicates its value, addresses stakeholder concerns, and ensures its public message is supported by operational reality.
Execution
Defining ownership, authority, dependencies, and the practical conditions required to deliver an important commitment.
Selected Work
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Infrastructure & Technology Positioning
Helping organizations translate technical capabilities into clear institutional value propositions, relevant market positioning, and materials appropriate for executive and government audiences.
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Building pathways through government
Examining agency responsibilities, funding mechanisms, institutional requirements, and stakeholder relationships to develop more informed government engagement strategies.
Strategy to Operating Program
Translating strategic priorities into implementation plans, defined responsibilities, operating structures, and practical requirements for program delivery.
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Execution Spine
A sound strategy can stall when responsibilities are unclear, decisions move through the wrong channels, work is poorly sequenced, or organizational capacity is already committed elsewhere.
The Execution Spine is TWG's framework for examining the conditions required to deliver an important commitment.
Primary Delivery Commitment
Work Architecture
Decision Architecture
Governance Architecture
Capacity Alignment
Developed by Lara Kelly and Oriel Ekşi, the framework is explored in Build What Lands: The Execution Spine Framework for Durable Growth.
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Signature Areas
Turn important objectives into results.
Whether you're pursuing revenue growth, expanding into new markets, strengthening your competitive position, managing a reputation challenge, or navigating a consequential organizational or institutional decision, TWG brings strategic perspective and practical advisory support to help leadership evaluate its options and move forward with purpose.